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Advanced Product Management Workshop is a 16-hour intensive Certification Program focused on helping professionals gain in-depth understanding across the full spectrum of the "productizing process" and enhance their skills in the functional areas of Product Management and Strategic Marketing.
The curriculum is aimed at helping assimilate and apply proven methodologies to manage, scale and develop the existing product portfolio while leveraging actionable case studies and exercises led delivery by successful real-world practitioners.
NASSCOM is conducting this 2 day program in association with Adaptive Institute. All participants that register before May 13th are entitled to avail an online toolkit of more than 40 ready-to-use templates for requirements in areas such as management, business planning and competitive analysis
Faculty members are Senior Product Management and Marketing Professionals with in-depth knowledge and experience in the conception, building, launching and marketing of successful products in global companies such as McAfee, Cisco and IBM, both in the United States and India
Who Should Attend?
Start-Up Founding Team Members
Strategic Marketing Managers
MODULE 1: Primer to the ‘Productizing' Innovation Process
Understand the mechanics of managing a product life cycle and creating new products
Introduction to the Product Management role, responsibilities and interlock
MODULE 2: Market Analysis
Market Research Techniques and Methodologies - Discovery and Validation
Customer Win/Lose Analysis
Understanding Product P&L,
Business Performance Metrics
MODULE 3: Strategic Planning
Target Market Definition and Sizing
Developing Product Strategy
New Product Development - Innovation Management
Business Model and Plan
MODULE 4: Product Planning
Pricing Models and Drivers
Writing Requirements - Examples and Case Studies
Developing and Presenting a Product Roadmap
MODULE 5: Go-To-Market and Sales Enablement
Product Positioning, Elements of Marketing and Launch Plan
Leveraging Social Media for B2B and B2C Outreach
Understanding the Sales Cycle and Enablement Assets at Every Stage
MODULE 6: AIPMM Certification Preparation (Optional)
Preparation for Certified Product Manager (CPM) & Certified Product Marketing Manager (CPMM) examination
Through hands on exercises, real world case study discussions and practical best practice templates the sessions offer candidates exposure to key strategic business and marketing management concepts. In addition the sessions comprehensively prepare attendees for AIPMM Certified Product Manager test.
NASSCOM Members: INR 3500
Non-Members: INR 4000
Fee includes breakfast, lunch and the Adaptive PM Reference Book
Darryl Zuzarte, 9850813443, firstname.lastname@example.org
June 03, 2013 — 9:00 am to
June 04, 2013 — 6:00 pm
The O Hotel